Tactical Guide
Make your UGC not suck.
Here's how to get authentic social proof from influencers without paying $300 per video to a marketplace
“Dude, I think I read your guide is how I found you. I've already cancelled my Billo and JoinBrands subscription. I get it now!"
(learn inside) what Sephora and Gymshark do
The strategy I'll reveal inside was used by Lululemon, Sephora, Glossier, Athletic Greens, and other big brands.
After having studied these brands in my free time over the weekends, and working with dozens of emerging DTC brands on the same strategy which got them 100's of pieces of content, I'm ready to share the secret sauce with you.
What is the fuss about?
Most e-commerce brands today have got their UGC playbook wrong.
There are way too many brands out here getting inauthentic videos made by paying for a UGC actor to create a sales video with talking points and a “creative brief” that the brand shares with them.
That's not UGC.
That's AGC — Actor Generated Content.